Email Deliverability Factors

Email deliverability is influenced by a range of factors, including:

  1. Sender Reputation: The reputation of the sender’s domain and IP address plays a significant role in email deliverability. ISPs and email clients use sender reputation to identify whether emails are legitimate or spam. High sender reputation is essential for ensuring that your emails are delivered to your subscribers’ inboxes.
  2. Email Content: The content of your email, including subject line, message body, and images, can impact email deliverability. ISPs and email clients use algorithms to scan the content of emails for spammy or suspicious content. Emails with poor content can be flagged as spam and sent to the recipient’s spam folder or rejected altogether.
  3. Recipient Engagement: The engagement level of your subscribers, including open and click-through rates, can impact email deliverability. ISPs and email clients use engagement metrics to determine the relevance and quality of your emails. Emails that are not engaged with are more likely to be marked as spam or sent to the recipient’s spam folder.
  4. Email Authentication: Email authentication is a set of protocols that verify the authenticity of the sender’s domain and IP address. Authentication protocols include SPF, DKIM, and DMARC. Proper authentication can increase email deliverability by establishing trust with ISPs and email clients.
  5. List Hygiene: The quality of your email list also impacts email deliverability. Email lists should be regularly cleaned to remove invalid, inactive, or fake email addresses. A clean email list ensures that your emails are delivered to active and engaged subscribers, which can improve your email deliverability.
  6. Email Frequency: The frequency of your email sends can also impact email deliverability. Sending too many emails too frequently can result in higher unsubscribe rates and lower engagement, which can negatively impact your email deliverability.

Email deliverability is influenced by various factors, including sender reputation, email content, recipient engagement, email authentication, list hygiene, and email frequency. By following best practices and monitoring these factors, you can improve your email deliverability and increase the success of your email marketing campaigns.

Author

  • Shivani Adhikari

    I am Shivani Adhikari author of the website Mailersadda, where I write about a variety of topics including digital marketing, SEO, SMO, email marketing, conversion optimization, content marketing, website design and more. When I'm not working on the website, I enjoy exploring outdoors, travelling and painting. I Hope you find my website helpful and informative. Thank you for visiting Mailersadda.