Collecting Data
Shivani AdhikariCollecting data is essential to segmenting your email list and personalizing your email content effectively. Here are some ways to collect data: Sign-up forms: Collect information at the point of…
Understanding Personalization and Segmentation
Personalization and segmentation are two essential strategies for successful email marketing campaigns. Personalization refers to tailoring the content of an email to an individual subscriber based on their interests, preferences,…