Avoiding Spam Filters

To avoid spam filters, it’s important to follow best practices for email marketing. Here are some strategies:

  1. Build a quality email list: Ensure that your subscribers have opted-in to receive emails from you, and regularly clean your list to remove invalid or inactive email addresses.
  2. Avoid using trigger words: Spam filters are triggered by certain words or phrases, such as “make money fast” or “limited time offer.” Avoid using these types of phrases in your email subject lines and copy.
  3. Provide an easy opt-out option: Include an unsubscribe link in every email and make it easy for subscribers to opt-out of your emails.
  4. Use a reputable email service provider: Use a reputable email service provider that follows best practices for email marketing and has good deliverability rates.
  5. Don’t use all caps or excessive punctuation: Avoid using all caps or excessive punctuation in your email subject lines and copy, as this can trigger spam filters.
  6. Send targeted emails: Send targeted emails to specific segments of your email list based on their interests and behaviors, rather than sending the same message to everyone.
  7. Test your emails: Test your emails before sending them to ensure that they don’t trigger spam filters. Most email service providers offer a spam filter test that will analyze your email and provide suggestions for improvement.


  • Shivani Adhikari

    I am Shivani Adhikari author of the website Mailersadda, where I write about a variety of topics including digital marketing, SEO, SMO, email marketing, conversion optimization, content marketing, website design and more. When I'm not working on the website, I enjoy exploring outdoors, travelling and painting. I Hope you find my website helpful and informative. Thank you for visiting Mailersadda.