Email Address

An email address is a unique identifier that enables electronic messages, known as email, to be sent and received on a computer network. Since the 1980s, email addresses have followed…

Co-Registration

Co-registration is a lead generation strategy that involves partnering with other businesses or websites to gather new email subscribers. When someone signs up for a service or makes a purchase…

Building Your Email List

Strategies for building an email list The Importance of a Quality Email List Opt-In Forms Lead Magnets List Segmentation Co-Registration Social Media and Email List Building Referral Marketing Contests and…

List Segmentation

What Is List Segmentation? List segmentation is the process of dividing your email subscribers into smaller groups based on shared characteristics such as interests, behavior, demographics, or preferences. By segmenting…

Carbon Copy

What does CC mean? In email marketing, "CC" stands for "carbon copy." It refers to the practice of including additional recipients in an email message by adding their email addresses…

Lead Magnets

A lead magnet is an incentive that businesses offer to potential customers in exchange for their email address or other contact information. The goal of a lead magnet is to…