Planning Your Email Template

When planning your email template, it’s important to keep in mind the overall design and branding of your business. Here are some best practices to follow:

  1. Select a color scheme: Choose a color scheme that reflects your brand and is consistent with your website and other marketing materials. Use colors that are visually appealing and complement each other.
  2. Choose fonts: Use a font that is easy to read and reflects your brand’s personality. Stick to one or two fonts to maintain consistency and readability.
  3. Incorporate imagery: Use images and graphics that are relevant to your brand and message. Ensure that the images are high-quality and complement the text.
  4. Consider layout and structure: Plan the layout of your email template with a clear hierarchy of information. Use headings, subheadings, and bullet points to make the text more scannable and easier to read.
  5. Keep it simple: Avoid cluttered designs and too many graphics or colors. Keep the design simple and clean to avoid overwhelming the reader.

By planning your email template with these best practices in mind, you can create a professional and visually appealing design that reflects your brand and engages your audience.


  • Shivani Adhikari

    I am Shivani Adhikari author of the website Mailersadda, where I write about a variety of topics including digital marketing, SEO, SMO, email marketing, conversion optimization, content marketing, website design and more. When I'm not working on the website, I enjoy exploring outdoors, travelling and painting. I Hope you find my website helpful and informative. Thank you for visiting Mailersadda.

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