Timing and Frequency

Using segmentation and personalization can help optimize the timing and frequency of your email campaigns by ensuring that your messages are delivered when your subscribers are most likely to engage with them. Here are some tips:

  1. Segment your list based on engagement level: If a subscriber has not opened or clicked on your emails in a while, consider sending them less frequently or trying to re-engage them with a targeted message.
  2. Personalize the frequency of emails: Allow subscribers to choose how often they receive emails from you based on their preferences. This could be done during the sign-up process or through a preference center.
  3. Use automation to send triggered messages: Set up triggered messages based on subscriber behavior, such as abandoned cart emails or post-purchase follow-ups, to ensure that your emails are timely and relevant.
  4. Test different sending times: Use A/B testing to determine the best time of day or day of the week to send your emails based on open and click-through rates.
  5. Monitor subscriber behavior: Keep track of how subscribers engage with your emails over time and adjust your sending frequency and timing accordingly.

By using segmentation and personalization to optimize your email timing and frequency, you can increase engagement and improve the overall effectiveness of your email marketing campaigns.


  • Shivani Adhikari

    I am Shivani Adhikari author of the website Mailersadda, where I write about a variety of topics including digital marketing, SEO, SMO, email marketing, conversion optimization, content marketing, website design and more. When I'm not working on the website, I enjoy exploring outdoors, travelling and painting. I Hope you find my website helpful and informative. Thank you for visiting Mailersadda.