Best practices for writing email copy that resonates with your audience, inspires action, and avoids common mistakes
Writing compelling email copy is essential for engaging your audience and driving conversions. Here are some best practices for writing effective email copy:
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- Understanding the Audience
- Defining the Purpose
- Writing Attention-Grabbing Subject Lines
- Crafting Effective Email Openers
- Writing Clear and Concise Copy
- Telling a Story
- Writing Persuasive Copy
- Adding Personality to Your Writing
- Using Calls-to-Action Effectively
- Formatting Your Email
- Optimizing for Mobile
- Avoiding Spam Filters
- Testing and Optimizing
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Common mistakes to avoid when writing email copy include using a boring or generic subject line, using too much jargon or buzzwords, and using too many exclamation marks or all caps, which can come across as spammy.