Writing Compelling Email Copy

Best practices for writing email copy that resonates with your audience, inspires action, and avoids common mistakes

Writing compelling email copy is essential for engaging your audience and driving conversions. Here are some best practices for writing effective email copy:

        1. Understanding the Audience
        2. Defining the Purpose
        3. Writing Attention-Grabbing Subject Lines
        4. Crafting Effective Email Openers
        5. Writing Clear and Concise Copy
        6. Telling a Story
        7. Writing Persuasive Copy
        8. Adding Personality to Your Writing
        9. Using Calls-to-Action Effectively
        10. Formatting Your Email
        11. Optimizing for Mobile
        12. Avoiding Spam Filters
        13. Testing and Optimizing

Common mistakes to avoid when writing email copy include using a boring or generic subject line, using too much jargon or buzzwords, and using too many exclamation marks or all caps, which can come across as spammy.


  • Shivani Adhikari

    I am Shivani Adhikari author of the website Mailersadda, where I write about a variety of topics including digital marketing, SEO, SMO, email marketing, conversion optimization, content marketing, website design and more. When I'm not working on the website, I enjoy exploring outdoors, travelling and painting. I Hope you find my website helpful and informative. Thank you for visiting Mailersadda.